Cooyah Clothing

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1. 0:00in this week's edition of The Business
2. 0:02in this week's edition of The Business Review we are revisiting our cultural
3. 0:05Review we are revisiting our cultural
4. 0:05Review we are revisiting our cultural routes through the Jamaican clothing
5. 0:06routes through the Jamaican clothing
6. 0:06routes through the Jamaican clothing brand kuya here's Cody and barretts
7. 0:14[Applause]
8. 0:17[Applause] for over 36 years the kuya clothing
9. 0:20for over 36 years the kuya clothing
10. 0:20for over 36 years the kuya clothing brand has remained true to its origin
11. 0:23brand has remained true to its origin
12. 0:23brand has remained true to its origin created by Homer bear and Susan krutman
13. 0:26created by Homer bear and Susan krutman
14. 0:26created by Homer bear and Susan krutman who is now deceased kuya became
15. 0:28who is now deceased kuya became
16. 0:28who is now deceased kuya became entrenched in Jamaica's casual fashion
17. 0:31entrenched in Jamaica's casual fashion
18. 0:31entrenched in Jamaica's casual fashion culture in the 1980s when reggae icon
19. 0:34culture in the 1980s when reggae icon
20. 0:34culture in the 1980s when reggae icon Peter Tosh decided to bring his art to
21. 0:37Peter Tosh decided to bring his art to
22. 0:37Peter Tosh decided to bring his art to life today it's managed by director of
23. 0:39life today it's managed by director of
24. 0:39life today it's managed by director of sale and marketing Gary codner when
25. 0:42sale and marketing Gary codner when
26. 0:42sale and marketing Gary codner when Peter Tosh died
27. 0:44Peter Tosh died
28. 0:44Peter Tosh died his goal was to
29. 0:48his goal was to
30. 0:48his goal was to actually make what Peter touch suggested
31. 0:50actually make what Peter touch suggested
32. 0:50actually make what Peter touch suggested to him come through which was to do a
33. 0:52to him come through which was to do a
34. 0:52to him come through which was to do a clothing line the clothing line was
35. 0:54clothing line the clothing line was
36. 0:54clothing line the clothing line was called kuya kuya has since been
37. 0:56called kuya kuya has since been
38. 0:56called kuya kuya has since been attracting customers from all over the
39. 0:58attracting customers from all over the
40. 0:58attracting customers from all over the diaspora with its reggae inspired
41. 1:01diaspora with its reggae inspired
42. 1:01diaspora with its reggae inspired apparel brand and forming collaborations
43. 1:03apparel brand and forming collaborations
44. 1:03apparel brand and forming collaborations with other local designers we're here
45. 1:06with other local designers we're here
46. 1:06with other local designers we're here where we are now we have two different
47. 1:08where we are now we have two different
48. 1:08where we are now we have two different corporations now kuya and Kemet Kemet is
49. 1:13corporations now kuya and Kemet Kemet is
50. 1:13corporations now kuya and Kemet Kemet is helping to develop other brands and
51. 1:16helping to develop other brands and
52. 1:16helping to develop other brands and making partnership with other Jamaican
53. 1:18making partnership with other Jamaican
54. 1:18making partnership with other Jamaican designers so that we can bring their
55. 1:20designers so that we can bring their
56. 1:21designers so that we can bring their products in our stores and ultimately on
57. 1:24products in our stores and ultimately on
58. 1:24products in our stores and ultimately on our websites the brand has been dormant
59. 1:26our websites the brand has been dormant
60. 1:26our websites the brand has been dormant for a few years due to unforeseen
61. 1:28for a few years due to unforeseen
62. 1:28for a few years due to unforeseen circumstances but re-emerge at its newly
63. 1:31circumstances but re-emerge at its newly
64. 1:31circumstances but re-emerge at its newly renovated 96 Hope Road location we've
65. 1:34renovated 96 Hope Road location we've
66. 1:34renovated 96 Hope Road location we've been doing study since then our
67. 1:37been doing study since then our
68. 1:37been doing study since then our wholesale distribution
69. 1:40wholesale distribution
70. 1:40wholesale distribution uh that the numbers are going up
71. 1:43uh that the numbers are going up
72. 1:43uh that the numbers are going up um we had
73. 1:47we had pitted a bit but we're climbing
74. 1:50we had pitted a bit but we're climbing back up and we're looking to at least do
75. 1:52back up and we're looking to at least do
76. 1:52back up and we're looking to at least do at least 300 000 U.S in the next year or
77. 1:57at least 300 000 U.S in the next year or
78. 1:57at least 300 000 U.S in the next year or so all
79. 1:58so all
80. 1:58so all y Jamaican and the store represents it
81. 2:01y Jamaican and the store represents it
82. 2:01y Jamaican and the store represents it what
83. 2:02what
84. 2:02what some stable
85. 2:03some stable
86. 2:03some stable stabilities of our culture The Jerk fan
87. 2:05stabilities of our culture The Jerk fan
88. 2:05stabilities of our culture The Jerk fan the hand card wheel and
89. 2:09the hand card wheel and
90. 2:09the hand card wheel and the loudspeaker from the street dance
91. 2:11the loudspeaker from the street dance
92. 2:11the loudspeaker from the street dance it's a dedication to who we are as as
93. 2:16it's a dedication to who we are as as
94. 2:16it's a dedication to who we are as as a people our music
95. 2:19a people our music
96. 2:19a people our music our culture the art and the floor is
97. 2:21our culture the art and the floor is
98. 2:21our culture the art and the floor is about Jamaica and our african-ness you
99. 2:25about Jamaica and our african-ness you
100. 2:25about Jamaica and our african-ness you know so we put all of that together to
101. 2:28know so we put all of that together to
102. 2:28know so we put all of that together to to create a really elegant space that is
103. 2:32to create a really elegant space that is
104. 2:32to create a really elegant space that is Artistic and culturally relevant to
105. 2:36Artistic and culturally relevant to
106. 2:36Artistic and culturally relevant to Jamaica and our experience it recently
107. 2:39Jamaica and our experience it recently
108. 2:39Jamaica and our experience it recently opened another store in Montego Bay at
109. 2:41opened another store in Montego Bay at
110. 2:41opened another store in Montego Bay at Shops at Rose Hall and is moving forward
111. 2:43Shops at Rose Hall and is moving forward
112. 2:43Shops at Rose Hall and is moving forward with more expansion plans we plan to to
113. 2:47with more expansion plans we plan to to
114. 2:47with more expansion plans we plan to to to open our Flagship stores
115. 2:50to open our Flagship stores
116. 2:50to open our Flagship stores and we're thinking of orchards as maybe
117. 2:53and we're thinking of orchards as maybe
118. 2:53and we're thinking of orchards as maybe our next move we're looking into Cayman
119. 2:56our next move we're looking into Cayman
120. 2:56our next move we're looking into Cayman Islands we're looking at Saint Martin
121. 2:59Islands we're looking at Saint Martin
122. 2:59Islands we're looking at Saint Martin Trinidad and Tobago we're exporting this
123. 3:03Trinidad and Tobago we're exporting this
124. 3:03Trinidad and Tobago we're exporting this same model as the store is you know this
125. 3:06same model as the store is you know this
126. 3:06same model as the store is you know this will be a signature model where it
127. 3:08will be a signature model where it
128. 3:09will be a signature model where it provides shopping experience and
129. 3:11provides shopping experience and
130. 3:11provides shopping experience and entertainment experience and a cultural
131. 3:14entertainment experience and a cultural
132. 3:14entertainment experience and a cultural experience with the business review I'm
133. 3:16experience with the business review I'm
134. 3:16experience with the business review I'm Cody Anne Barrett