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ENTITY · BUSINESS

Lascelles deMercado

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The Jamaican conglomerate that owned J. Wray & Nephew and, in 1999, launched Magnum Tonic Wine. Its rum business made it the counterweight to Desnoes & Geddes on the bar of a Jamaican dance: where D&G held the beer and stout, Lascelles held the white overproof. Gruppo Campari acquired the company in 2012.

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Story · Well supportedThe bar in the dance: how liquor built, named and paid for the music

A brewery, a rum house and a tonic wine have shaped Jamaican music as surely as any studio — and what the dance drinks has changed twice, from a crate at a man's foot to bottles held up in the video light.

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Compiled and researched by The Jamaica Music Atlas music desk. The sources that informed it are credited above.

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