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Corporate sponsorship in dancehall

Well supported

The growing role of corporate sponsorship, with beverage, telecom and other brands backing stage shows, sound clashes and TV talent contests, in dancehall from the 1990s onward, and the debate over whether it lends legitimacy and resources or commercialises and sanitises the culture.

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At a glance

Confidence
Well supported
Sources
Jamaica Gleaner/Observer business and entertainment desks; industry reporting.

Coverage areas

Technology, recording & industrySociety, politics & receptionEvents, festivals, clashes & institutions

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Debate & reception

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Debate

Corporate sponsorship of dancehall

One side

Resources, jobs & legitimacy

The other

Commercialisation & alcohol-culture concerns

A neutral statement of the sponsorship debate: brand backing of stage shows and TV contests is defended as bringing resources, jobs and legitimacy, and criticised as commercialisation, with particular concern over alcohol-culture associations. No verdict.

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Compiled and researched by The Jamaica Music Atlas music desk. The sources that informed it are credited above.

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