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Video stylist in dancehall era

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From the 1990s the dancehall video became a place where clothes were made as deliberately as the music, and the stylist an author of the result. The look that reached the rest of the world — the fabrics, the colour, the silhouette — was frequently their work, and it is almost never credited on the record it sold.

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Commentary

Fashion deserves credits

One side

Artist image

The other

Fashion labour

Dancehall fashion histories should credit designers, stylists, brands, dancers and video-image workers, not only artists wearing the looks.

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Compiled and researched by The Jamaica Music Atlas music desk. The sources that informed it are credited above.

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