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ENTITY · DRINK / BRAND

Campari in Jamaica

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The Italian bitter aperitif, drunk in Jamaica long and cold — mixed with cranberry, Ting or soda rather than taken as a European aperitivo — and a fixture of the bottle-service end of Jamaican nightlife.

It carries a twist that belongs in this collection rather than a footnote. Gruppo Campari acquired Lascelles deMercado in 2012, which means the company whose bottle sits on the table also owns J. Wray & Nephew, White Overproof rum and Magnum Tonic Wine. The bitter that reads as the imported, uptown choice and the overproof that reads as the opposite are now sold by the same firm.

CampariNicholas Gemini · CC BY-SA 3.0 · Source ↗

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Story · Well supportedThe bar in the dance: how liquor built, named and paid for the music

A brewery, a rum house and a tonic wine have shaped Jamaican music as surely as any studio — and what the dance drinks has changed twice, from a crate at a man's foot to bottles held up in the video light.

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Compiled and researched by The Jamaica Music Atlas music desk. The sources that informed it are credited above.

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