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ENTITY · DRINK / BRAND

Red Label Wine

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The fortified tonic wine that held the Jamaican "front end lifter" market before Magnum, and the competitor Lascelles deMercado set out to beat when it commissioned a new product in 1998. Its role in this story is as the thing that was displaced: it defined the category, and then a brand built explicitly for the dancehall took the category away from it.

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Story · Well supportedThe bar in the dance: how liquor built, named and paid for the music

A brewery, a rum house and a tonic wine have shaped Jamaican music as surely as any studio — and what the dance drinks has changed twice, from a crate at a man's foot to bottles held up in the video light.

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Compiled and researched by The Jamaica Music Atlas music desk. The sources that informed it are credited above.

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