ENTITY · RECORD LABEL
VP Records
Well supported
The Chin family label and distributor, grown out of Randy's Record Mart on North Parade in Kingston and rebuilt in Queens, New York after the family emigrated in the late 1970s. VP became the largest independent reggae and dancehall operation in the world, and for decades the primary route by which Jamaican records reached an international audience — its Strictly the Best compilations functioning as a running record of what the dance was playing.
Discogs dates the family's move from Jamaica to 1977 and puts the first shop at 170-03 Jamaica Avenue, then 170-21, which sits two years earlier than the 1979 founding most sources give; a move and a company are not the same event, and the archive records both rather than choosing. Billboard named VP its reggae label of the year in 1999.
The Greensleeves purchase took the group past 25,000 titles, and it runs fourteen imprints of its own, among them Riddim Driven, Dub Rockers, VP Classics and Randy's Records, the last carrying the Kingston shop's name back into the catalogue.
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Grammy-winning Jamaican icon Shaggy released his 13-track album 'Lottery' on May 15 via VP Records and his Ranch Entertainment. Largely self-produced, it features Sting, Robin Thicke, Akon, Beres Hammond, Dexta Daps and more, led by the single 'Looking Lovely.'
Read at Reggaeville ↗Grammy-winning icon Shaggy released his 13-track album 'Lottery' via VP Records and Ranch Entertainment, featuring Sting, Robin Thicke, Akon, Beres Hammond and Dexta Daps, led by the single 'Looking Lovely.'
Read at The Bajan Reporter ↗Debate & reception
What people argued about this record — two documented positions each time, kept apart from verified fact. Browse every argument in the archive →
Distributor consolidation: vital pipeline or diaspora gatekeeper?
One side
Big distributors as vital infrastructure
The other
Gatekeepers narrowing what reached shops
Two documented readings of the big reggae distributors, stated neutrally: one sees Jet Star and VP as indispensable infrastructure that carried Jamaican music to shops across Britain, Europe and North America; the other worries that heavy consolidation let a few distributors narrow what reached the counter and which artists broke abroad. Neutral framing.
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