ENTITY · LABEL
VP Records
Well supported
The Chin family label and distributor, grown out of Randy's Record Mart on North Parade in Kingston and rebuilt in Queens, New York after the family emigrated in the late 1970s. VP became the largest independent reggae and dancehall operation in the world, and for decades the primary route by which Jamaican records reached an international audience — its Strictly the Best compilations functioning as a running record of what the dance was playing.
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Grammy-winning icon Shaggy released his 13-track album 'Lottery' via VP Records and Ranch Entertainment, featuring Sting, Robin Thicke, Akon, Beres Hammond and Dexta Daps, led by the single 'Looking Lovely.'
Read at The Bajan Reporter ↗Grammy-winning Jamaican icon Shaggy released his 13-track album 'Lottery' on May 15 via VP Records and his Ranch Entertainment. Largely self-produced, it features Sting, Robin Thicke, Akon, Beres Hammond, Dexta Daps and more, led by the single 'Looking Lovely.'
Read at Reggaeville ↗Debate & reception
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debate
Distributor consolidation: vital pipeline or diaspora gatekeeper?
Two documented readings of the big reggae distributors, stated neutrally: one sees Jet Star and VP as indispensable infrastructure that carried Jamaican music to shops across Britain, Europe and North America; the other worries that heavy consolidation let a few distributors narrow what reached the counter and which artists broke abroad. Neutral framing. Sources: Jamaica Observer; British Record Shop Archive; VP Records history.
Stance: big distributors as vital infrastructure vs gatekeepers narrowing what reached shops
