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300K

Well supported

300K is a self-taught Jamaican director and cinematographer, described by Billboard as one of the island's most in-demand music video directors, who launched his professional directing career in 2017 after starting out designing party fliers. He has directed videos for Popcaan, Aidonia, Tommy Lee Sparta, Kiprich and Govana, extending dancehall's video craft into afrobeats, soca and UK rap collaborations.

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Sources
Billboard; Jamaica Gleaner; IMDb.

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People & rolesTechnology, recording & industry

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300K and trending - Rising video director building impressive portfolio

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Jamaica Gleaner entertainment feature.

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In stories

Story · Well supportedThe directors who shot the dance

Dancehall's music video directors turned VHS-era stage footage into a global visual language, and rarely got their names remembered for it.

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Compiled and researched by The Jamaica Music Atlas music desk. The sources that informed it are credited above.

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