ENTITY · PERSON (ARTIST, SELECTOR, PRODUCER…)

Jay Will

Well supported

Jamaican-born director (born Jason Williams, 1978, Spanish Town, raised partly in Fort Lauderdale) who emerged in 2001 and built a catalogue of more than 200 videos under his 'Game Over' signature, including Mr. Vegas's 'Bruk It Down' and 'I Am Blessed' and the documentary It's All About Dancing: A Jamaican Dance-U-Mentary.

The Jamaica Observer named him among the '20 Most Influential Persons/Entities in Reggae and Dancehall Music,' and he has repeatedly won regional 'Video Director of the Year' honours.

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At a glance

Type: Person (artist, selector, producer…) →
Era: Street dances and micro-economies →
Confidence: Well supported
Sources: Reggaeville; LargeUp; directorjaywill.com; Jamaica Observer; Island Music Conference.

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Connections

Media & sources

Footage

Jay Will talks Watering Down of Music Videos, Craziest Artiste Stories, Teacha's Pet Sequel & more

YOUTUBE · rights discovery only · interview

Dancehall-media YouTube interview; discovery-only embed.

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In stories

Story · Well supportedThe directors who shot the dance

Dancehall's music video directors turned VHS-era stage footage into a global visual language, and rarely got their names remembered for it.