Ras Kassa

VP Records backed and distributed the Beenie Man 'Dude' video that turned Ras Kassa into a director labels sought out.

Ras Kassa directed Damian Marley's 2005 video for 'Welcome to Jamrock,' the credit most consistently cited as his international breakthrough.

Along with Jay Will, Ras Kassa is repeatedly cited as one of the directors who professionalised dancehall music video direction in the early 2000s.

Directed the 2005 'Welcome to Jamrock' video that introduced many international viewers to Marley and to dancehall's visual style.

VP Records commissioned Ras Kassa to direct Beenie Man's video for 'Dude,' giving him his first six-figure budget and an MTV Total Request Live premiere.

An early T.O.K. video commission was Ras Kassa's first major directing break, per his own account of the period.

Ras Kassa founded The Guru Films in 2007, following his breakthrough video work.