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"An Aesthetics of Play: Dancehall Style and the Flamboyant Fashioning of Men in Jamaica" — Adom Heron

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Adom Heron's essay reads the mid-2000s shift toward flamboyant male dancehall style (Clarks shoes, tight trousers, skin bleaching) through a "hermeneutic of play": borrowed symbols (a colonial-era British shoe, clothing coded feminine, a "browning" complexion) deliberately re-signified rather than simply copied or rejected.

Traces Clarks from 1970s "rude boy" opposition through Vybz Kartel's 2010 single "Clarks"; the rise of all-male troupes Ravers Clavers and Ghetto Legacy around Elephant Man's stylistic turn; and male skin bleaching as a practice predating Kartel's own, including Carolyn Cooper's account of a young DJ bleaching for Christmas c. early 2000s.

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Adom Heron, "An Aesthetics of Play: Dancehall Style and the Flamboyant Fashioning of Men in Jamaica.".
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An Aesthetics of Play: Dancehall Style and the Flamboyant Fashioning of Men in Jamaica

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Compiled and researched by The Jamaica Music Atlas music desk. The sources that informed it are credited above.

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