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"Vybz Rum Punch" — Vybz Kartel

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Kartel's drink record, and inseparable from the fact that he was selling his own rum at the time. The song is promotion and culture at once, which is what makes the Street Vybz arrangement different in kind from a sponsorship.

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In stories

Story · Well supportedThe bar in the dance: how liquor built, named and paid for the music

A brewery, a rum house and a tonic wine have shaped Jamaican music as surely as any studio — and what the dance drinks has changed twice, from a crate at a man's foot to bottles held up in the video light.

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Compiled and researched by The Jamaica Music Atlas music desk. The sources that informed it are credited above.

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