NOW VIEWINGReception
Debate & reception

DebateContested

Marketing Marley as a rock star: global ambassador or commodified rebel?

One side

A global ambassador for reggae

The other

A commodified rebel image

What was argued

Two documented readings of the international marketing that positioned Bob Marley alongside rock acts: as making him a global ambassador for reggae and Rastafari, or as commodifying a rebel image for foreign consumption. Neutral framing; no verdict.

The records this concerns

Sources

David Katz, Solid Foundation; Rough Guide to Reggae