Marketing Marley as a rock star: global ambassador or commodified rebel?
One side
A global ambassador for reggae
The other
A commodified rebel image
What was argued
Two documented readings of the international marketing that positioned Bob Marley alongside rock acts: as making him a global ambassador for reggae and Rastafari, or as commodifying a rebel image for foreign consumption. Neutral framing; no verdict.
The records this concerns
Sources
David Katz, Solid Foundation; Rough Guide to Reggae