UNESCO's 2018 reggae inscription: safeguarding heritage or freezing a living, commercial music?

What was argued

When UNESCO added 'Reggae music of Jamaica' to the Representative List of the Intangible Cultural Heritage of Humanity in November 2018, commentators split over what the honour meant. Supporters (including the argument made in The Conversation, 'Why UNESCO was right to add reggae to its cultural heritage list') framed it as overdue recognition of a music born among marginalised groups in Western Kingston and a lever for cultural diplomacy and tourism revenue. Sceptics questioned whether a globally commercial, still-mutating genre needs 'protecting' at all, and worried the heritage label risks museumising a living practice or being reduced to a tourism-marketing asset. UNESCO's own file stresses reggae as 'traditional, contemporary and living at the same time.'.