Video vixen culture in dancehall: creative opportunity and visibility or exploitation and typecasting?

What was argued

Jamaican video vixens and the trade press covering them have documented two neutral positions on the role. Some, including performers who have parlayed video work into recording careers, frame it as a legitimate craft and entry point offering visibility, income and a degree of choice over which bookings to accept. Others point to the absence of standard contracts, inconsistent pay, and a lingering 'eye candy' typecasting inherited from the wider video-vixen phenomenon that first took shape in US hip-hop. Neutral framing; no verdict.