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From toasting to chatting: how the deejay took over

Well supported

The Jamaican deejay grew from a hype-man behind the selector into the star of the record.

A century-defining shift: the sound-system talker who once hyped the crowd became, by the 1970s, the voice selling the record.

The voice in the dance

Before the deejay was a star, he was a servant of the sound. On Sir Coxsone Downbeat and its rivals, men like Count Machuki and King Stitt worked the microphone to lift the crowd between records, jiving and rhyming over the instrumental. This live art, toasting, had no author on the label — it belonged to the night.

The ska years began to change that. Sir Lord Comic, a dancer turned talker, cut sides such as "Ska-ing West" that are counted among the first deejay records, carrying the sound-system voice into the studio.

Onto the record

The break came at the turn of the 1970s, when U-Roy rode Treasure Isle rocksteady rhythms to the top of the Jamaican chart. Suddenly the toast was the hit. Scotty, Dennis Alcapone, I-Roy and the philosophical Big Youth followed, each bending the style toward story, scripture or slackness.

The hype-man had become the headline.

The shift travelled. A Kingston-raised selector named Clive Campbell — DJ Kool Herc — took the sound-system idea of talking over breaks to the Bronx, where it fed the birth of rap. The deejay's rise is one of the through-lines of the whole music.

argument · concept · Well supportedToasting

The Jamaican sound-system practice of talking, chanting and rhyming over instrumental records through the microphone, developed by 1950s-60s selectors and deejays to hype the dance. It is the seed form from which the recorded deejay style, and later rap, grew.

example · person · Well supportedKing Stitt

Winston 'King Stitt' Sparkes (1940-2012), 'The Ugly One', succeeded Count Machuki as deejay on Coxsone Dodd's Downbeat sound and cut early deejay sides including 'Fire Corner' (1969) with Clancy Eccles — a direct bridge from sound-system chatting to recorded toasting.

example · person · Well supportedScotty

Jamaican deejay and singer David Scott (1951-2003), discovered by producer Derrick Harriott, whose "Draw Your Brakes" (1972) featured on The Harder They Come soundtrack. His melodic, half-sung toasting also produced "Skank in Bed" and "Musical Chariot." Remembered as an early bridge between toasting and singing.

profile · person · Well supportedU-Roy

Ewart Beckford (1942-2021), the deejay who made toasting a recorded form. He had been talking over records on the sound systems for years — with Dickie Dynamic, Sir George the Atomic, and most importantly on Coxsone Dodd's Downbeat — when Duke Reid put him on the Treasure Isle rocksteady rhythms in 1970. The results took over the Jamaican charts, at one point reportedly holding the top three positions at once with "Wake the Town", "Rule the Nation" and "Wear You to the Ball", and the album Version Galore made the form permanent. What he established was that a deejay's voice over an existing rhythm was a record in its own right, not a novelty: everything from Jamaican deejaying to rap descends in part from those sessions. He ran his own Stur-Gav Hi-Fi from the late 1970s, the sound that gave Josey Wales and Charlie Chaplin their start, and recorded into his final years. He was awarded the Order of Distinction and died on 17 February 2021.

example · person · Well supportedBig Youth

Big Youth (Manley Augustus Buchanan, born 19 April 1949) is a Jamaican deejay and toaster who became one of the most influential vocalists of 1970s roots reggae, known for a melodic, chanting, Rastafari-infused style. His 1973 debut album Screaming Target, produced by Gussie Clarke, set the benchmark for deejay albums and helped transform the deejay from party hype-man into a serious social and spiritual voice. He ranks alongside U-Roy, I-Roy and Dennis Alcapone among the foundational toasters whose approach influenced later dancehall and hip-hop.

profile · person · Well supportedCount Machuki

Winston 'Count Machuki' Cooper (1939-1995) is regarded as Jamaica's first deejay: he began chatting live jive over records on Tom the Great Sebastian's sound in the early 1950s and later became the voice of Coxsone Dodd's Downbeat, directly inspiring U-Roy and the toasting tradition.

profile · person · Well supportedSir Lord Comic

Jamaican deejay who began as a champion dancer with the Admiral Deans sound system before toasting on the set from about 1959; his 1966 single "Ska-ing West" is cited among the first deejay records, and he later cut "The Great Wuga Wuga" and worked with Lee "Scratch" Perry.

influence · person · Well supportedDJ Kool Herc

Clive Campbell, born in Kingston in 1955, who moved to the Bronx in 1967 and carried the sound-system idea with him. The party he deejayed at 1520 Sedgwick Avenue in August 1973, extending records' breaks for the dancers, is the standard origin point for hip-hop — a Jamaican export that founded another culture.